Correctness: A Key Reason Businesses Fail

This post originally appeared at petechristianbooks.com

Have you ever had this experience?

Someone with little or no knowledge asks you for information.

You, being somewhat of an expert, relate a lot of information.

You finish.

The person then tells you that they already knew everything you told them.

So, you didn’t tell them anything they didn’t already know.

This attitude of hearing but not listening is a key reason businesses fail.

Does that bother you?

It bothers me.

Especially, when it is a client who does it. It usually revolves around them hiring me to help them to correct problems in their company. I go through extensive studies to find the cause of the issue. I then tell them what I found along with the proposed solution to correcting the problems. And then I get hit with;

“You didn’t tell me anything I didn’t already know”.

One client, in particular, caused me to stop my engagement with them. The owner had a client who required that he have a cleanroom operation to get business with them. The owner had never dealt with a cleanroom and needed my company’s help in establishing one in his operation.