What I Learned in Writing, Marketing, and Releasing my Second Book

I have now written and published my second book entitled, “Influences and Influencers”. Even with one book under my belt, there was still a lot to learn in writing, marketing, and releasing it.

The reason I wrote a second book was that my mentor and coach, Renia Carsillo, told me that no one ever writes only one book. Even though I disagreed and was out to prove her wrong, the desire to follow up on “What About the Vermin Problem?” finally came to me.

I have a lot of knowledge and experience from over 40 years as an executive and consultant. I could not share that all in one book and so number two came to be.

There was a big difference in dealing with book number two. Some things were easier to do like writing, editing, cover design, contracting a printer and releasing the book. There were still a number of challenges I had to deal with.

For starters, when I did book number one and started working with Renia I had already thought out the content and actually had a manuscript ready.

For book number two, I had nothing to start with. The first thing Renia and I did was to ideate about topics that I would write about. As a trained and practicing engineer, I did not like doing this in what I considered to be random.