What is Really important — The End Result

This post originally appeared at petechristianbooks.com

We often mistake what is really important — the end result is.

“Don’t mistake activity with achievement.”― John Wooden

John Wooden was arguably the most successful coach in the history of college basketball. He won ten NCAA national championships in a 12-year period as head coach at UCLA, including a record seven in a row. (See https://www.espn.com/mens-college-basketball/news/story?id=4365068)

Coach Wooden not only developed great basketball players, but more importantly great individuals. But, he knew and taught that at the end, it was the results that matter.

There is a debate about what is important. Some argue that the process is the most important aspect of what we do. They will argue that when you commit to the process a powerful transformation happens. If you do not focus on that, you the gains you achieve are on a short-lived basis. And the next time the outcome may not be as satisfying. So, the means justify the ends.

In my opinion, the end result is the most significant factor for you to consider.

This is what will determine exactly how far your business will go towards long-term success. It will also control how long it will take for you to reach your…